Profiled Direct Response -

[ˈprəʊfaɪld dɪˈrekt rɪˈspɑːns]


“1. Our top secret process by which we focus an advertisers’ Facebook audience to only those who are most likely to ACT on digital ads;

2. A new way of Facebook advertising; an improvement on the direct response model;

3. The best way to improve your Facebook advertising results while lowering your total ad spend.”


We always get our man. Or woman.

Like a film noir femme fatal, we have clients coming into our office all the time asking us to track someone down. Unlike the movies, our customers aren’t looking for a missing lover. They are looking for customers of their own. They want customers that are going to act now, buy now, sign up now, download now, or subscribe now. They want customers that having been waiting all of their lives for their products or services but just don't know it yet.

The Intelligence Agency helps businesses just like yours track down their ideal clients on Facebook like the Feds used to find moles in their departments. We do it the new old fashion way: with lots and lots of analytics.

We are the best at what we do. And what we do is called Profiled Direct Response.


When the FBI want to track down a serial killer, the first thing they do is a profile. They look at all of the criminals that have committed crimes like this in the past and then used that to define who they should be looking for now.

We do the same thing to help you find customers. Except we don’t focus on killers.

Profiled Direct Response is our proprietary methodology of identifying who your ideal customer is by analyzing your existing customer base and comparing it to billions of data points available to us through our online research tools to find patterns, similarities, overlaps, and projections.


  • STEP 1 : The Ingest

    We take your existing client data from your CRM, spreadsheet, or database and import it into our analytics software. We treat this data like top secret nuclear codes and ensure its confidentiality is never questioned.

  • STEP 2 : The Reconnaissance

    We use our online tools to see anonymously what your clients' social media, search, and online buying habits are. We never violate their privacy, because we only look at the aggregate data.

  • STEP 3 : The Usual Suspects

    We compare the data from your clients to a large amount of social media and online data of millions of people we have to see if there are other variables we may have overlooked.

  • STEP 4 : The Profile

    We provide you with your ideal customer profile: the unique set of variables (age, gender, location, likes, buying habits, website visits) that define who your ideal customer is and how we can target them via Facebook and other forms of online advertising.

OUR SERvices

Facebook Advertising

The granddaddy of them all. The Big Kahuna. The Godfather. Facebook has over 1.19 billion people on it. That is 1.19 billion potential customers ready to open up their wallets to you if you play your cards right.

The Intelligence Agency is one of Facebook's biggest advertising partners because we know how to get results. We can help you hunt down your customers no matter where they are in the world. If they have a Facebook account and if they use it often, we will get you to them.

INSTAGRAM Advertising

Like a sexy dame in a red dress with a pistol strapped to her garter belt, people cannot get their eyes off Instagram. 240 million active users jump on Instagram every day. They go for the pictures. They go for the comments. They go for the content. Moreover, they will go for you when we give them an ad that's irresistible. Instagram has the highest rate of brand engagement on the web. This is where you get your customer to fall in love with you.


Sometimes we cannot take no for an answer. We have to be persistent to help people make the right choice. With remarketing, we ensure that your ads "follow" your ideal clients around the web once they visit your Facebook page or your website. Like an old flame, our ads will stick with them long enough that they will start to have second thoughts about leaving. Many times, they will come back to complete that purchase, that sign-up, or that download

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